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Who We  Are

We make beauty products that are clean, effective, easy, and affordable — always. They also look great on your bathroom shelf!

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Know better, do better. 

We believe in helping you be a more empowered beauty consumer so that you can shop smarter, not harder. In an industry that’s notoriously guarded about formulas and ingredients, our culture is transparency, and we foster it by encouraging curiosity and conversation. Let’s make beauty better, together.

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